by Alyssa Craft | Jan 1, 2015 | General Marketing
Happy New Year everyone! I hope 2015 is full of wonderful new opportunities for you! Instead of creating a blog post to say what I want to say, I thought I’d try out a video for a change. Sometimes, a video can convey much more than words on a computer screen. In this video you will find three helpful tips to awesome marketing in 2015. Enjoy! 3 Tips to Awesome Marketing in...
by Alyssa Craft | Oct 7, 2014 | General Marketing
Let’s talk about coupons, shall we? I recently stumbled upon the below infographic from Hubspot about coupon statistics so it inspired me to write an article about them since many business owners use them. As consumers, we have all used coupons at one point or another. Some people spend a couple hours a week cutting them out of papers and magazines while others use an occasional coupon when it crosses their path and is convenient, like free Dutch Bros day when you were already on your way to get a coffee. As a business owner, it can be tempting to offer coupons and discounts to your clients because like it or not, they work. With that said, should you use them for your business or should you steer clear? Let’s look at both sides. Why You Might Want to Use Coupons As a business owner, it may make sense to use coupons as an occasional promotional strategy. You can use them as a “get your foot in the door” offer so that your potential client has a reason to call. You can treat them well, provide excellent customer service and they will hopefully come back for more and tell their friends. I wouldn’t discount your services simply for the sake of getting customers in the door, but they can work as part of an integrated strategy. Make sure you understand why you are giving out discounts and how they will ultimately impact your business. Why You Might Not Want to Use Coupons If you are familiar with my post 5 Common Marketing Tactics That May Hurt Your Business, coupons...
