by Alyssa Craft | Sep 1, 2014 | Social Media
Social media hype has hit epidemic extremes. When social media was newer, small businesses used to ask “should I be on social media?” and now they are asking “which social media channels should I promote my business on?” There is nothing wrong with asking these questions, but with all the social media hype it’s easy to jump the gun and start utilizing social media when it may not be the best strategy for your small business. Let’s take a look at why social media may not be right for every business and what questions to ask to discover the best marketing strategies. Why should you not immediately fall for social media hype? We have all heard the message: everyone is on social media today and if your business is not using it, you are missing out and will be left behind. While a large percentage of the population is using some type of social media and, and while some of these people may be your target market, it doesn’t mean social media is the best way to reach them. Most small businesses don’t have the time or the budget to promote to everyone, so you need to think about who is most likely to do business with you and what is the best way to reach them. You need to find the low hanging fruit. What should you do before promoting your business through social media? There are a number of things you can do before jumping straight to social media to promote your business. By asking yourself these questions, you can start to discover if promoting your business...
