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by Alyssa Craft | Jun 24, 2014 | Loyalty Marketing
When sales are flat or falling, many small businesses resort to common marketing tactics as a quick fix for the problem. Many of these tactics work in the short-term, which is why they have become the norm. But some marketing tactics can do long-term (and possibly irreversible) damage to your business. Let’s examine the drawbacks of five common marketing tactics so you can decide whether they will help or hurt your business in the long run. read more…
