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Why Marketing Is Like Dating
Marketing is a lot like dating. While some people date for fun, many people date to ultimately find the person they are going to marry and have a life-long relationship with.
As a business owner you want your clients to “marry” you. Dating is unstable, and you want stability and predictability in your business which is what marriage provides.
You want to develop trust and loyalty in your customers, but you need to go through the dating process to get to marriage. Let’s take a look at those steps and what they mean for your business.