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5 Ways to Track Your Offline Marketing

by | Jul 22, 2014 | Analytics

How to Track Offline Marketing Campaigns

How to Track Offline Marketing Campaigns

Despite the popularity of online marketing, many small businesses still make large investments in offline marketing campaigns that include newspaper and magazine ads, billboards, radio and TV commercials, direct mail, trade shows, and more. It is commonly believed that offline marketing efforts cannot be tracked, but this is simply not true.

Methods for tracking offline marketing efforts are not perfect, but they have great potential to let you know whether your marketing is helping you achieve your business goals. It is said that you cannot improve what you cannot measure, so why not measure what you can? Today, I’ll share five ways you can start tracking your offline marketing.
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