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5 Common Misconceptions About Sending Print Newsletters
In a competitive market, it’s important to stand out from the crowd. Popular marketing channels such as search engines, email, print advertising, online advertising, and networking groups are all packed with competition, and many small businesses are looking for new and unique ways to present themselves. Businesses are often so focused on new business that they forget to nurture current and past customers, and print newsletters are one way to strengthen those relationships and improve loyalty. However, misconceptions prevent many small business leaders from seriously entertaining the idea. In this post, we’ll address these misconceptions and discuss how sending a print newsletter can help you achieve marketing goals.