Today I would like to talk about minimalism in design, how sometimes “less is more”, and how taking a minimalist approach can help your marketing and ultimately, your business.
To do this, I would like to highlight one of our clients, Olivia Leigh Photography. She takes a minimalist approach to her website and in doing so, the star of the show is her photography and not a “flashy” website that steals the attention.
Here are three lessons in minimalism we can learn from the style of her website, and how ideas of minimalism can benefit your business.
Lessons in Minimalism
1. Use of blank space
Olivia’s photography is outstanding, and she knows to let her photographs shine. By having a site with a lot of blank space, or “white space”, 100% of the attention is on her photos. I have seen multiple photographers (and many other small business for that matter) that try to do too much with their websites and and everything ends up competing for attention.
Use of white space allows her photographs like these to shine.
2. Use of subtle fonts
The fonts used on her website are very complementary to the photos and not distracting. Often, people want to use bold, exciting fonts for fear of being boring or traditional, but this is not always a good idea. Good typography is often one of those things that people don’t notice when it looks good, but everyone notices when it is bad. Good typography should help to support the message, or the photos in this case, but not steal the spotlight.
A simple, elegant typeface like this does not distract from her photos.
3. Use of a subtle logo
Olivia’s logo is fairly subtle but elegant. While some businesses want a “flashy” and distracting logo, this often distracts from the rest of the content or brand. Some of the best logos are not “flashy” at all. Olivia’s logo has a nice watercolor effect that does not distract from her photography, keeping the emphasis on her photos and not her name.
Her elegant, simple logo also does not distract from her photos.
How You Can Benefit From Minimalism in Your Business
So, how can you benefit from minimalism in your business? First, you need to think about the goal of each or your marketing pieces. Cut out anything that is not helping to achieve that goal. If a marketing piece is too busy, whatever message you had will simply be lost. When in doubt, keep it simple. Don’t try to do to too much with one piece and don’t go crazy with busy backgrounds, drop shadows, big logos, and multiple call to actions.
If you have a design piece that is full of clutter, or if you feel you are lacking a strong message in your marketing, contact us and we’ll see if your Medford marketing consultants can’t help you out!